Apple has ceased listing its Apple Intelligence features as "available now" after inquiries from the National Advertising Division (NAD), which found the claims misleading. The NAD indicated that the messaging suggested AI features like Priority Notifications and ChatGPT integration were available at the iPhone 16 launch, despite some only being released later. Apple has since changed its promotional materials and removed the "More Personal Siri" video to better reflect feature availability, although it disagrees with some NAD findings regarding currently available features.
Apple has updated its promotional materials to adequately communicate the status of its AI features following a recommendation from the National Advertising Division.
The National Advertising Division called for Apple to clarify if AI features were genuinely available, after the company listed them misleadingly with the iPhone 16 launch.
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