At SXSW London, WPP CEO Mark Read discussed AI's dual role in the advertising industry: reducing traditional jobs while paving the way for new roles. He emphasized that AI should not just be an "efficiency tool" but also enhance effectiveness. His remarks highlighted WPP's significant investments in AI, including its WPP Open platform and past acquisitions. Despite AI's potential, there are concerns over job loss within a sector already facing scrutiny due to recent financial results and layoffs, but Read believes the creative industries will adapt and thrive with AI tools.
To do the work we do today, there will be fewer people doing it, but there will be many more and different things that people do.
Innovation does ultimately create jobs, new jobs will be created as we evolve with AI in the advertising sector.
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