"The rise of non-alcoholic (NA) beer has been a curious yet unsurprising phenomenon. Besides accommodating teetotalers, the proliferation of NA beer is the result of a generation prioritizing health and wellness."
"In January, the Brewers Association published a survey showing a 111 percent increase in the volume of NA beer sales between 2021 and 2025. Major players like Heineken, Guinness, Corona, and Coors all have alcohol-free beers."
"Despite NA beer's explosion in popularity, I never thought about drinking it during work hours, let alone at the office. It seemed harmless on the surface."
"But something changes when you march past your bosses in the mid-afternoon with a Heineken in hand."
The rise of non-alcoholic (NA) beer reflects a health-conscious generation, with a 111 percent increase in sales projected from 2021 to 2025. Major brands like Heineken and Guinness now offer alcohol-free options, alongside new companies like Athletic Brewing. The experience of drinking NA beer at work raises questions about workplace norms and perceptions, despite its harmless nature. The author recalls a moment of temptation to drink NA beer in the office, highlighting the cultural shift towards acceptance of non-alcoholic beverages in social settings.
Read at Esquire
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