#beverage-industry

#beverage-industry

Day 2 at ECRM's On & Off Premise Adult Beverage Session continued to prove why this event is a force multiplier for food and beverage professionals, beverage buyers, and hospitality leaders. In an industry where connections often mean the difference between a product staying on a back shelf or becoming a category leader, the ECRM format brought actionable business development-and a front-row seat to the biggest beverage trends and disruptive innovations shaping 2025 and beyond.

"Consumer interest in premium and super-premium products seems to fall into two camps: life-extending and life-affirming," he says. "Life-extending refers mostly to functional non-alcohol products that are purported to promote good health, such as probiotics and nootropics."

"Consumers want quality without the prep work, single-serve, no-mess formats that travel well and suit casual drinking occasions."

Joseph Priestley discovered a reliable method for infusing water with carbon dioxide in 1767, leading to the creation of industrialized sparkling water. His findings initiated the modern soft drink industry.

We've seen a 32% increase in non-alcoholic submissions to the Proof Awards compared to just two years ago. What's remarkable isn't just the quantity but the extraordinary quality and innovation we're witnessing in this category.

They're with me everywhere all the time, and I just love them so much. Everything I do is for them, with them, because of them.

VooDoo Ranger Hardcharged tea did not live up to their tasty legacy, presenting an overwhelming artificial lemon flavor that masked the tea's true essence.

Wunderground is the brainchild of Jody Hall, known for transforming Starbucks, now delivering a delicious line of adaptogenic mushroom coffees.

Images courtesy of Foxglove Communications For Sammi Katz and Olivia McGiff, bringing "Spirited Women" to life was a true labor of love.