Giving Back Isn't Optional: Why MTB Brands Must Fund the Future
Briefly

Cycling brands are increasingly committed to sustainability and supporting trail systems by reducing waste and contributing financially. Companies such as Specialized Bicycles and Santa Cruz Bicycles have launched programs to assist trail builders and organizations. These initiatives are vital for maintaining trails and often stem from the hard work of passionate volunteers. As a result, brands like Velocio have donated substantial sums to trail advocacy, highlighting a collaborative effort in promoting cycling sustainability and trail maintenance.
Sustainability and cycling often go hand in hand, with numerous brands actively engaged in reducing waste and supporting trail systems. This support is essential for maintaining trails.
Many companies like Specialized Bicycles, Santa Cruz Bicycles, and Velocio have initiated programs that contribute significant financial support to trail builders and organizations.
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