"While most details about Ferrari's Elettrica EV, including its appearance and price, remain a mystery ahead of a planned launch in the spring of 2026, the company said it will go from 0 to 62 miles per hour in 2.5 seconds; have a battery with a capacity of 122 kWh to ensure recharging in as little as eight minutes; and boast a range of 323 miles on one charge. In other words, the company is promising the kind of excellence aficionados expect from Ferrari, beloved since 1947 when it started making cars renowned for their beauty, slick engineering and mind-boggling speed, both on streets and racetracks."
"Ferrari has not said how many Elettrica EVs it will produce, but one thing is clear: It is not likely to make many. Ferrari's reputation for innovative design and technology prowess works hand-in-hand with a strategy of maintaining very tight supply to elevate the mystique the company enjoys. Based in the Northern Italian city of Maranello, Ferrari sells about 14,000 cars per year (compared to 6.2 million at GM or 6.4 million at Stellantis)."
Ferrari announced the Elettrica, a fully electric vehicle slated for spring 2026 with undisclosed appearance and price. The Elettrica will accelerate from 0 to 62 miles per hour in 2.5 seconds, carry a 122 kWh battery that enables recharging in as little as eight minutes, and offer an estimated 323-mile range. Ferrari plans limited production to preserve exclusivity and mystique. The company sells about 14,000 cars annually, commands high prices and long waiting lists, and prioritizes innovation, customer service, and controlled supply to maintain desirability and strong financial performance.
Read at Fortune
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