#scarcity-marketing

[ follow ]
#ferrari #electric-vehicles #luxury-automotive #trading-card-games #pokemon-tcg #magic-the-gathering #waitlist
fromFortune
19 hours ago

Ferrari is building the sleekest electric vehicle on Earth-but among those who can afford it, very few will have the opportunity to buy it | Fortune

While most details about Ferrari's Elettrica EV, including its appearance and price, remain a mystery ahead of a planned launch in the spring of 2026, the company said it will go from 0 to 62 miles per hour in 2.5 seconds; have a battery with a capacity of 122 kWh to ensure recharging in as little as eight minutes; and boast a range of 323 miles on one charge. In other words, the company is promising the kind of excellence aficionados expect from Ferrari, beloved since 1947 when it started making cars renowned for their beauty, slick engineering and mind-boggling speed, both on streets and racetracks.
Cars
E-Commerce
fromKotaku
3 weeks ago

Pokemon And Magic Risk Losing An Entire Generation Of Players

Scarcity-driven strategies by Pokémon and Magic increase short-term profits and collector demand but block regular players from access, threatening long-term player bases.
Marketing
fromForbes
1 month ago

5 Marketing Secrets That Get Coaches Booked: Build Your Waitlist

Create a waitlist using scarcity-driven positioning and a simple landing page to build demand, reduce chasing, and increase bookings.
E-Commerce
fromstupidDOPE | Est. 2008
3 months ago

What the World's Coolest Niche Brands Have in Common | stupidDOPE | Est. 2008

Niche brands thrive by focusing on intentional scarcity, storytelling, and consumer connection rather than mass advertising.
[ Load more ]