"In 2025, it's not your salary that should make you bankable, it's your behavior."
"Traditional banks, stuck offering points for purchases and fee waivers for deposits, are being left behind."
Despite advancements in fintech, traditional banking still relies on outdated metrics like credit scores. A shift is necessary where behavior, not just income, defines financial trustworthiness. Consumers increasingly favor banks that reflect their values, particularly around sustainability and ethical practices. To remain relevant, banks must innovate their loyalty models, rewarding actions linked to social and environmental responsibility over mere spending. As Gen Z and Millennials prioritize values in their financial choices, banks must adapt to this expectation to survive in a competitive landscape.
Read at Fortune
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