Media.net launched its SSP five years ago, acknowledging the crowded market while aiming to address significant challenges such as performance and transparency. Ken Lagana emphasized the need for differentiation, stating that many SSPs fail to offer unique value. Media.net harnesses unique contextual and search intent signals to enhance targeting and performance, especially in a post-cookie environment. By utilizing live search data, they enable marketers to connect with audiences based on current research interests rather than just past behaviors.
Buyers don't need more noise; they need more value, more clarity, more control. Sometimes, launching late is the best way to build something that lasts.
Differentiation matters more than ever. Most SSPs say the same things: scale, efficiency, transparency. Buyers tune it out.
We realized the only way to stand out was to offer something others couldn't. That meant leveraging our unique contextual and search intent signals.
We tap into live search data and intent signals from across our search engine and publisher partners, allowing marketers to reach audiences based on what they're actively researching.
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