#ssp

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fromDigiday
10 hours ago

'The market didn't need more of the same': Media.net's CRO on how SSPs are evolving

Buyers don't need more noise; they need more value, more clarity, more control. Sometimes, launching late is the best way to build something that lasts.
Digital life
#programmatic-advertising
Marketing tech
fromDigiday
4 months ago

How traffic shaping tools powered by real-time demand insights are redefining programmatic efficiency

Programmatic advertising spend is rising significantly, reaching $180 billion by 2025, but faces efficiency challenges in the supply chain.
Marketing tech
fromDigiday
4 months ago

How traffic shaping tools powered by real-time demand insights are redefining programmatic efficiency

Programmatic advertising spend is rising significantly, reaching $180 billion by 2025, but faces efficiency challenges in the supply chain.
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