#direct-supply

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Marketing tech
fromAdExchanger
1 day ago

The Direct Supply Myth: Why CTV Inventory Looks Better Coming From A Streamer Than Directly From A Publisher | AdExchanger

Direct supply in the CTV ecosystem aims to enhance transparency and control for buyers and restore value for publishers.
fromAdExchanger
3 months ago

Cadent Gets Direct; Curating YouTube, Netflix-Style | AdExchanger

This week, TV advertising company Cadent announced that all of its SSP's CTV supply paths are now direct, surpassing the 75% industry benchmark recommended by Jounce Media. Direct supply has been baked into Cadent's SSP since the product three years ago, according to Brian Weigel, SVP of operations. Still, hitting 100% wasn't easy. Cadent had to onboard a range of publishers and supply-chain partners that first had to be vetted by Jounce.
Television
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