TeqBlaze is expanding its SSP and Ad Exchange solutions with Curated Deals, which allow platform owners to create audience-specific pipelines based on behavior, context, and performance. This innovation addresses issues with generic PMP structures, which often yield low bid and fill rates. Curated Deals empower users to customize inventory beyond fixed pricing, enhancing reach and transparency. They combine IAB content categories and DMP audience segments, automatically passing this data in bid requests for clear insights. The approach ensures greater relevance, transparency, and trust within the programmatic landscape.
Curated Deals allow platform owners to build packages aligned with DSP needs and user behaviour, enabling targeted audience-specific pipelines and structured deals.
Traffic curation empowers users to shape inventory packages, going beyond fixed pricing and subjective quality tags to deliver targeted reach, relevance, control, and transparency.
TeqBlaze's Curated Deals offer flexible tools that integrate into existing workflows, providing detailed targeting and exclusive inventory to maximize monetisation for platform owners.
Compared to standard PMPs, Curated Deals ensure maximum relevance for both buyers and sellers, creating greater transparency and stronger trust in programmatic advertising.
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