Digest: Google Launches Offerwall to Boost Publisher Revenue; IAB Launches Framework to Standardise Gaming Ad Metrics
Google has launched Offerwall, a monetisation solution that provides publishers alternative revenue streams beyond traditional advertising by offering users various content access options.
WhatsApp Rolls Out Its First-Ever Ads, But They're Not Hitting Your Chats Just Yet
These additions to the Updates tab reflect Meta's determination to transform WhatsApp into a revenue-generating platform while maintaining user privacy in personal messaging.