Instagram is testing a new feature that reveals which specific frame in a carousel post garnered likes. This feature, found in a new section called Insights, provides granular performance data. It is particularly beneficial for carousels used for storytelling and educational content. The ability to analyze which frame drove the like allows creators to assess the effectiveness of their hooks, measure audience retention through likes on later frames, identify successful content styles, and inform the order of frames for optimal engagement.
This gives creators and brands more granular performance data, particularly for carousels, which rely on sequencing, pacing, and structure.
Likes on later frames signal strong retention and engagement throughout the Carousel, validating creators making full use of Instagram's allowance for up to 20 frames.
Patterns in which frames get the most likes—whether it's the orientation, who's in the frame, the photography style—help creators understand audience preferences.
Frame-level data enables a better understanding of which parts of a Carousel drive engagement, helping optimize content strategies.
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