"The cart for us is the first touchpoint that the guest meets right when they walk in the store. It's the most used item in our store, and then also it's that item that carries you throughout the store."
"Target has been refining that cart's design since introducing its iconic red cart in the 1970s. Now the company is rolling out its latest version, the Series 3, informed by its last 20 years of consumer research."
Target is introducing a new shopping cart model, the Series 3, which is all-plastic and designed for better maneuverability and increased capacity. This change comes as part of a strategy to enhance customer experience amidst challenges from competitors like Amazon and Walmart. The new carts are informed by two decades of consumer research and aim to improve the shopping experience, reinforcing the importance of the cart as a key touchpoint in stores. The initiative reflects Target's commitment to returning to its roots of affordable chic retail.
Read at Fast Company
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