Target is discontinuing its policy of matching low prices from competitors starting July 28, allowing the retailer to only match its own prices. Shoppers will now have 14 days post-purchase to benefit from price drops on items. This decision aligns Target with competitors such as Walmart, Costco, and Amazon, who do not engage in price matching either. Analysts suggest this allows Target to be financially disciplined amidst rising costs and gives the company more pricing flexibility for the upcoming holiday shopping season.
Target will end its policy of matching other retailers' low prices starting July 28, focusing only on matching its own prices for shoppers.
This change aligns Target with major competitors like Walmart, Costco, and Amazon, who also do not honor other retailers' prices.
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