"According to the Challenge Butter survey of over 2,000 adults, about 60% of Americans prefer flexibility in how they eat or have no plans to change how they eat. This indicates they either no longer follow strict rules about what to eat, or never did. In that same vein, 25% of respondents no longer want to adhere to labels of "good" versus "bad" when it comes to food."
"Close to half of those surveyed feel like foods that have traditionally been labeled "bad" are still worth it because they are literal comfort foods. These foods reduce stress and make you feel better, and that has a lot of value to some people. Past research has supported the idea that people snack based on their emotional state. Stressful times may lead to indulging in less healthy and more comforting choices."
A survey of over 2,000 adults found about 60% of Americans prefer flexibility in how they eat or have no plans to change eating habits. Twenty-five percent of respondents reject labels of "good" versus "bad," and three-quarters prioritize flavor and ingredient quality over strict food rules. Nearly half view traditionally labeled "bad" foods as worthwhile comfort foods that reduce stress and improve mood, and past research links snacking to emotional state. About one-third say enjoying comfort foods does not break food rules and roughly 30% say such choices help keep them balanced as part of a realistic, personal approach to eating.
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