Inday, founded by Basu Ratnam in Manhattan in 2015, aimed to reframe Indian food as suitable for everyday dining rather than just for special occasions. This concept resonated, leading to the establishment of eight locations in Manhattan. The pandemic posed challenges for fast-casual dining but created an opportunity for growth. Ratnam opened Inday All Day in Williamsburg, featuring a sit-down restaurant atmosphere. The new location still offers beloved fast-casual dishes like samosas and naan while expanding the menu to include more sit-down dining options, appealing to local cravings.
Founding Inday in 2015, Basu Ratnam aimed to change perceptions of Indian food, viewing it as too spicy or suitable only for special occasions. His vision transformed Indian cuisine's reputation in New York, especially among office workers seeking lunch options in a fast-paced environment.
Inday experienced challenges during the pandemic but seized a unique opportunity to open Inday All Day in Williamsburg, meeting local demand for quality Indian cuisine in a casual dining setting. The focus was on comfort food and maintaining a connection with its fast-casual roots.
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