National Tequila Day 2025: Celebrate the beloved liquor with these deals
Briefly

Tequila originated with the Aztecs who created pulque from agave sap. The Spanish introduced distillation techniques, leading to tequila's production. The Marquis of Altamira established the first major distillery in the early 1600s. The Cuervo and Sauza families further commercialized tequila, with its presence in the United States growing after 1873. Tequila gained popularity during Prohibition and solidified its status with the invention of the margarita. In 1974, it was recognized as Mexico's intellectual property, becoming strictly regulated for quality control.
Tequila's history traces back to the Aztecs, who fermented agave sap to create pulque, a milky beverage revered as sacred. Following the Spanish conquest in 1519, soldiers began crafting tequila using agave and mud stills.
In the early 1600s, the Marquis of Altamira established the first major distillery in Tequila, Jalisco. This marked a significant moment in tequila's evolution from local beverage to international spirit.
Read at Fast Company
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