"The two-minute film, directed by Lance Acord of Park Pictures and created with Special US, tops DAIVID's early rankings after generating intense positive emotions among 56.1% of viewers - 15.2% higher than the average ad. The spot generated intense feelings of hope (+72%), excitement (+85%), and pride (+61%), all significantly above industry averages. The ad also achieved the highest overall effectiveness score after generating above-average attention throughout and 35% higher brand recall than industry benchmarks, putting it in the top 14% of all ads ever tested by DAIVID."
"DAIVID has been tracking already released World Cup commercials and using its AI-powered creative data platform to rank them by the intensity of positive emotions they generate among viewers, the measure most closely linked to long-term brand impact and effectiveness. With the 2026 FIFA World Cup kicking off across North America on June 11, brands are already rolling out campaigns in a race to own the summer's biggest sporting moment."
"In second place is Lay's "The Most Epic Watch Party", starring David Beckham and Steve Carell, with Coca-Cola's "Bubbling Up" in third place. Hisense's "Out Host", featuring Terry Crews, and Budweiser's "The Big Drop" complete the top five. Ads that narrowly missed out on DAIVID's World Cup Ads Chart include Adidas' "Backyard Legends" and Pepsi's "Pepsi Football Nation Is Here"."
Fox Sports launched the World Cup promo “Miracle,” imagining Team USA winning the trophy for the first time. The campaign ranked highest in early World Cup ad performance based on AI analysis of viewer emotional intensity. The two-minute film produced intense positive emotions in 56.1% of viewers, exceeding the average by 15.2%. It also generated strong hope, excitement, and pride, each well above industry averages. The ad achieved the highest overall effectiveness score, with above-average attention and brand recall 35% higher than benchmarks, placing it in the top 14% of ads tested. Lay’s “The Most Epic Watch Party” ranked second, followed by Coca-Cola’s “Bubbling Up,” with other ads completing the top five.
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