""Fox Advertising has the purview of some very strong verticals. Our verticals are the best in the business, usually number one in each of their categories," said Puja Vohra, CMO and executive vice president of advertising sales at Fox."
""[Fox] is never about doing things that are safe, milquetoast, comfortable or straight down the middle. It's always something that's different and compelling, and there's a big swing in everything that they do," said Bo Bishop, executive director for creative strategy at Sibling Rivalry."
Fox Advertising introduced a new brand platform and visual identity that consolidates its verticals, including Fox Sports, Fox News, and Fox Entertainment, under the tagline 'Turn Passion into Performance.' This initiative, developed with agency Sibling Rivalry, aims to strengthen Fox's market presence in a competitive media landscape. The visual identity emphasizes energy and emotion, utilizing a modern color palette and dynamic design elements. The new branding will serve as a foundation for Fox's upcoming upfront presentation to advertisers.
Read at Marketing Dive
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