"Gen Z is about to get some serious competition for all the research and marketing attention that the retail industry has lavished on it for the past ten years. The oldest Gen Z-ers were just becoming adults (18-21) when they started making consumer research headlines in the mid-2010s. There are no official rules about what constitutes a generation, but social scientists tend to group them around major trends or events,"
"In addition to being the first "digital natives, experiencing the Great Recession, and living through the COVID-19 pandemic, an early survey by First Insight identified Gen Z as the sustainability generation, predicting that it would influence all the others. Almost a decade later, Gen Z-ers are 13 to 28 years old and have been the future long enough that sustainability has become a mainstream social value."
Gen Z dominated marketing attention for the past decade but now faces competition from younger Gen Alpha. Gen Alpha comprises those born roughly 2010–2024 and totals about 2 billion people, roughly 25% of the global population and 13% of the U.S. They are raised amid pervasive screens and advanced technology, earning nicknames like Generation Glass. Early signals suggest strong technology mastery, faster decision-making about products and services, and unprecedented material endowment, with significant brand influence and future purchasing power. Sustainability has become a mainstream social value across generations.
Read at www.forbes.com
Unable to calculate read time
Collection
[
|
...
]