""The moment you really take your own climate policy seriously, then you should at least restrict the availability of all those promotional materials, where the only thing they try to do is to promote and normalize these high-carbon lifestyles.""
""Amsterdam has done exactly that, becoming the first capital city in the world to ban ads for meat and fossil fuel products, including home gas-heating contracts, flying, cruises and combustion engine vehicles.""
Reint Jan Renes, a behavioral psychologist, highlights the conflict between Amsterdam's climate goals and the prevalence of advertisements promoting high-carbon lifestyles. He argues that to take climate policy seriously, cities should limit promotional materials that normalize such lifestyles. Amsterdam has become the first capital to ban ads for meat and fossil fuels, inspiring other cities like Stockholm and countries like France to consider similar restrictions. This movement encourages reflection on urban organization and sustainability efforts worldwide.
Read at www.dw.com
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