FAS stated, 'It is clear that businesses need time to adapt to the new rules and shift to alternative advertising channels.' This reflects the agency's recognition of the challenges faced by advertisers in light of the new regulations.
An advert for a Call of Duty game has been banned by the UK's advertising regulator for trivialising sexual violence. The commercial for Call of Duty: Black Ops 7 featured fake officers at an airport security check - as the real ones were too busy playing the game. Viewers complained the video, which included a man being told to strip down while an officer put on gloves and said "time for the puppet show", was "irresponsible and offensive".
The government will delay the ban to TV advertising for high fat, salt, and sugar products until January 2026, initially set for October.