""The moment you really take your own climate policy seriously, then you should at least restrict the availability of all those promotional materials, where the only thing they try to do is to promote and normalize these high-carbon lifestyles.""
""Amsterdam has done exactly that, becoming the first capital city in the world to ban ads for meat and fossil fuel products, including home gas-heating contracts, flying, cruises and combustion engine vehicles.""
Amsterdam has implemented a ban on advertisements for meat and fossil fuel products, aligning with its goal of achieving carbon neutrality by 2050. This decision reflects a broader trend, as cities like Stockholm and over 50 others worldwide are adopting similar restrictions. The ban aims to reduce the promotion of high-carbon lifestyles, which contribute significantly to climate change. Behavioral psychologist Reint Jan Renes emphasizes the need to restrict promotional materials that normalize such lifestyles in light of ambitious climate policies.
Read at www.dw.com
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