"Butler/Till, an independent media agency, distinguishes itself with a female CEO and employee ownership, promising transparency and performance as a certified B-Corp."
"The agency's innovation fund, created to encourage client testing of new media strategies, aims to optimize investment by allowing clients to experiment with lower risks."
Technology has empowered smaller media agencies to implement advanced tech stacks, allowing them to operate similarly to large holding companies. Butler/Till, an independent media agency, stands out due to its female CEO, employee-owned structure, and B-Corp certification. The agency emphasizes unique disciplines that differentiate it from both other indie agencies and major firms. A new head of product has been hired to advance these tools further. Butler/Till’s approach includes an 'innovation fund' to let clients explore new options while managing risk, aiming for considerable revenue growth in 2024.
Read at Digiday
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