#media-agencies

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fromDigiday
2 weeks ago

When should an agency go the ESOP route, and what are the risks?

Employee Stock Ownership Plans, or ESOPs, allow agency owners to sell their stakes to employees, granting them stock in the company, typically held in a trust.
Business
fromDigiday
1 month ago

Media Buying Briefing: How Acadia is winning over creative work as well as media

"For so long, organic social was in a box, and now we're seeing these media pitches where we bring to the table all these creative campaign ideas."
Marketing tech
#ad-tech
Marketing tech
fromDigiday
4 months ago

Ties between The Trade Desk and key media agencies are weakening

Agencies are increasingly distancing themselves from The Trade Desk as they build their own tech and embrace competition in programmatic ad buying.
Marketing tech
fromDigiday
4 months ago

The Trade Desk stumbles, and the ad tech world cheers - maybe too soon

The Trade Desk's recent struggles reflect broader instability within the ad tech industry, as confidence dwindles and frustration grows among media agencies.
fromDigiday
1 month ago
Marketing tech

'Xandr DSP took the brunt of the frustration with Netflix': Overheard at the Digiday virtual town hall

fromDigiday
1 month ago
Marketing tech

Agency-SSP partnerships are growing more common - and blurring programmatic's old dividing lines

Marketing tech
fromDigiday
4 months ago

Ties between The Trade Desk and key media agencies are weakening

Agencies are increasingly distancing themselves from The Trade Desk as they build their own tech and embrace competition in programmatic ad buying.
Marketing tech
fromDigiday
4 months ago

The Trade Desk stumbles, and the ad tech world cheers - maybe too soon

The Trade Desk's recent struggles reflect broader instability within the ad tech industry, as confidence dwindles and frustration grows among media agencies.
fromDigiday
1 month ago
Marketing tech

'Xandr DSP took the brunt of the frustration with Netflix': Overheard at the Digiday virtual town hall

fromDigiday
1 month ago
Marketing tech

Agency-SSP partnerships are growing more common - and blurring programmatic's old dividing lines

more#ad-tech
#advertising
fromDigiday
2 months ago
Marketing tech

Media agency vet Paul Woolmington on the balance of brand/performance with human/tech

fromDigiday
2 months ago
Marketing tech

Media agency vet Paul Woolmington on the balance of brand/performance with human/tech

more#advertising
fromAdweek
3 months ago

Enter ADWEEK's 2025 Media Plan of the Year Awards Before the Final Deadline

The final submission deadline for ADWEEK's 2025 Media Plan of the Year awards is April 21, showcasing excellence in media planning for over 20 years.
Media industry
Marketing tech
fromDigiday
4 months ago

Media agencies are finding new uses for AI while AI-generated creative still lags

Media agencies are increasingly using AI for automation, but creative content generation still lacks quality.
Marketing tech
fromDigiday
4 months ago

At Digiday's Media Buying Summit, challenges with talent recruitment bubble to the surface

Talent shortages in media agencies begin at entry-level due to the rise of AI, affecting opportunities for young people.
fromExchangewire
6 months ago

Evorra Partners with the7stars to Deliver Compliant & Addressable Multi-Market Audience Solutions

Evorra's integration with the7stars empowers clients with compliant, addressable audience data, addressing the pressing need for innovative solutions in a cookieless landscape.
Marketing
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