Brenna Loury, CMO of Doist, emphasizes a balanced marketing approach that is both measurable and memorable. Her team excels by focusing on authentic connections rather than competing head-on with larger tech brands. Todoist, which gained notoriety as a personal task manager, still maintains a strong presence in productivity software. Loury's method involves small investments, testing results, and iterating based on performance. The marketing message aims to present realistic expectations, contrasting with many competitors that push impractical productivity standards.
Make it half measurable, half memorable. Half your marketing should be *measurable*, half should be *memorable*," Brenna Loury posted on LinkedIn a few months back.
You pulled all of my hot takes, haven't you? I don't think anybody on the team feels comfortable dumping money into something that's not showing positive results.
Our approach is doing small investments, seeing what works, and iterating. It's not about marketing with abandon; it's about connecting with real people.
A lot of brands in the productivity space have a message of 'Do this. Do that. Get more done.' We try to be really honest about expectations.
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