Small-business marketers are benefiting from AI with substantial time and cost savings, gaining an equivalent of a full extra workday each week and saving nearly $5,000 monthly. A study reveals that AI saves about 13 hours per week per person, translating to roughly a third of a standard workweek. However, AI adoption is uneven, with 82 percent of marketers using AI for at least one task, but only 23 percent employing it throughout the entire campaign cycle. Many small businesses could therefore unlock even greater value through comprehensive AI integration.
AI-powered marketing systems are giving SMBs the equivalent of a full extra workday each week, and saving almost $5,000 a month in the process.
AI helps save around 13 hours per person each week, roughly one-third of a typical 40-hour workweek, while reducing operating costs by an average of $4,739 per month.
While most marketers, 82 percent, have used AI for at least one task, only 23 percent use it throughout the campaign cycle.
77 percent of users say AI gives them more confidence in their work, and three-quarters believe it helps them compete with much larger brands.
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