#marketing-efficiency tag

Scorecard: Grading American Express Q4 Earnings

The Q4 miss masks underlying strength in American Express's premium customer strategy. The September 2025 Platinum Card refresh drove exceptional engagement, with management noting "some of the lower cost of acquisition for Platinum in the last 2 years" despite raising the annual fee to $325. Card fee revenue reached a record $10 billion in 2025 and is expected to accelerate in H2 2026 as renewals hit at higher price points.

Business

#ai-in-marketing

fromThe Drum

6 days ago

Marketing

I ditched my creative agency for AI and, yes, I'm sleeping just fine

fromForbes

3 months ago

Marketing tech

Why Smart CMOs Are Using AI To Fund Brand Building, Not Cut Costs

fromForbes

6 months ago

Marketing

New Study: AI Cuts Costs, Adds 13 Hours For SMB Marketers

AI is significantly benefiting small businesses by saving time and reducing costs in marketing.

fromThe Daily Upside

8 months ago

Artificial intelligence

AI's Potential Marketing Payoffs Come With Outsized Brand Risks

Meta aims to fully automate ad creation and targeting with AI by 2026, enhancing efficiency for businesses.

fromThe Drum

6 days ago

Marketing

I ditched my creative agency for AI and, yes, I'm sleeping just fine

fromForbes

3 months ago

Marketing tech

Why Smart CMOs Are Using AI To Fund Brand Building, Not Cut Costs

fromForbes

6 months ago

Marketing

New Study: AI Cuts Costs, Adds 13 Hours For SMB Marketers

Artificial intelligence

fromThe Daily Upside

8 months ago

AI's Potential Marketing Payoffs Come With Outsized Brand Risks

Meta aims to fully automate ad creation and targeting with AI by 2026, enhancing efficiency for businesses.

What efficiency-first martech gets wrong about creativity | MarTech

Marketing technology increases output and efficiency but often undermines creativity by creating cognitive load, data friction, and unused complexity that prioritizes volume over value.

E-Commerce

fromBusiness Matters

1 month ago

What you miss out on when you do not define your target group

Precisely defining a target group improves marketing efficiency, boosts conversions and sales, prevents wasted ad spend, and ensures product-market fit for scalable e-commerce growth.

fromThe Drum

1 month ago

Creative automation should be a no-brainer for brands (and creatives, too)

Creative automation offers a fast and efficient way for brands to scale their content production without compromising on creative quality. The technology enables the generation of thousands of campaign asset versions across formats, languages, and touchpoints in a fraction of the time of traditional methods. So, with the demand for content at an all-time high, why are many brands still reluctant to embrace this technology?

Marketing tech

Marketing

fromMarsmag

2 months ago

Why "Human-Made" vs. AI Has Become the Hottest Label in Branding

Consumers value human-made authenticity over AI efficiency in advertising, prompting brands to emphasise human creativity despite AI's production advantages.

Artificial intelligence

fromDigiday

3 months ago

The U.K. and EU marketer's guide to the state of AI

Eighty-four percent of U.K. marketers use AI tools daily, driven mainly by efficiency gains that save time across analysis, content, messaging, and research.

E-Commerce

fromwww.lindseygamble.com

5 months ago

1 UGC Creator = 20+ Ad Variations for Under $150

A winning paid social strategy relies on creative volume and variation, which can be managed cost-effectively with Insense.

Marketing

fromMarTech

5 months ago

CreativeOps can't scale alone - fusion teams make it happen | MarTech

Fusion teams integrate marketing and technology specialists to enhance creative processes and deliver faster content across multiple channels.

fromMarTech

7 months ago

Are brand awareness and demand generation rivals, or the ultimate power couple? | MarTech

Many businesses still treat brand awareness and demand generation as separate strategies, which often leads to inefficiencies and missed opportunities.

Marketing tech

fromBusiness Matters

8 months ago