"When Xfinity makes its national Super Bowl debut, it doesn't hedge its bets. It resurrects one of the most iconic films in movie history- Jurassic Park -reuniting Laura Dern, Jeff Goldblum, and Sam Neill, backed by John Williams's original score and directed by Taika Waititi. On the surface, it's blockbuster nostalgia. Underneath, it's a sharply executed brand strategy, and one that small business owners should pay attention to."
"Strip away the spectacle, and five core principles emerge. Each one is scalable to any business with something worth saying: 1. Participate in culture The campaign asks an imaginative question: What if Xfinity had powered Jurassic Park? That framing matters. Instead of interrupting culture, the brand enters it, extending the original story in a way that feels additive rather than extractive. The spot rewrites the film's central tension (system failure) into a demonstration of what seamless connectivity enables."
Xfinity resurrects Jurassic Park for its national Super Bowl debut, reuniting Laura Dern, Jeff Goldblum, and Sam Neill, backed by John Williams's original score and directed by Taika Waititi. The campaign uses blockbuster nostalgia while executing a clear brand strategy that reframes the film's system-failure tension into a demonstration of seamless connectivity. The creative asks what if Xfinity had powered Jurassic Park, entering culture rather than interrupting it and extending the original story in an additive way. The campaign yields five core, scalable principles that small businesses can apply, starting with cultural fluency across local traditions, seasonal rituals, and shared customer pain points.
Read at Inc
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