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fromInc
11 hours ago

Why Xfinity's Jurassic Park Super Bowl Ad Is a Masterclass Small Businesses Can Actually Use

When Xfinity makes its national Super Bowl debut, it doesn't hedge its bets. It resurrects one of the most iconic films in movie history- Jurassic Park -reuniting Laura Dern, Jeff Goldblum, and Sam Neill, backed by John Williams's original score and directed by Taika Waititi. On the surface, it's blockbuster nostalgia. Underneath, it's a sharply executed brand strategy, and one that small business owners should pay attention to.
Marketing
Artificial intelligence
fromHubspot
8 months ago

How The Doux uses AI to engage community

The Doux leverages AI and partnerships to train inclusive systems, expand Black creators' access, and center Black culture and heritage in beauty technology.
Marketing
fromThe Drum
2 months ago

Pepsi's VP marketing says 'start backwards' to create ads fit for modern culture

Pepsi uses social listening and a "culture in, brand out" approach to identify cultural moments first, then rapidly create brand-aligned, agile marketing responses.
Marketing
fromFast Company
2 months ago

These 5 parent companies built big marketing moments around their brands

Companies build cultural impact and sales growth by developing distinct, complementary brands that create moments and drive engagement across portfolios.
Marketing
fromFast Company
2 months ago

Meet the 10 CMOs leading brands in culture and business results

Modern CMOs blend cultural relevance, cross-platform creativity, and data-driven strategy to deepen audience relationships and deliver measurable business outcomes across diverse industries.
fromFast Company
4 months ago

Retail Reimagined: What's Next for Sephora's Boldest Bet

Sephora isn't just shaping beauty-it's shaping culture. From its trendsetting beauty festival to partnering with Hulu for its Faces of Music docuseries to sponsoring women's sports, the brand has become a force at the intersection of beauty, entertainment, and lifestyle. Under the leadership of Artemis Patrick, CEO of Sephora North America, the company is amplifying this influence while also embarking on its largest capital project yet: a full redesign of all 600+ North American stores over the next five years.
Marketing
Marketing
fromThe Drum
4 months ago

How should you reply when a client says 'just make it go viral'?

Virality must be carefully crafted through cultural insight, attention to detail, and measured response; early exposure alone does not guarantee commercial value.
Marketing
fromThe Drum
5 months ago

How brands can capitalize on Swiftie-mania

Brands should leverage cultural hype around major releases to add genuine value to reputation and culture, rather than chasing viral clout with tone-deaf activations.
#advertising
fromCreative Bloq
5 months ago
Marketing

New Timothee Chalamet billboard has no right to be so perfect

Cash App uses Timothée Chalamet imagery and a cinematic ad to sell cultural vibes and brand prestige rather than explaining product features.
fromMarketing Dive
9 months ago
LA food

Del Real favors 'Abuela Intelligence' over AI in first brand campaign

Del Real Foods emphasizes authenticity and connection in advertising with its 'Abuela Intelligence' campaign.
LA food
fromMarketing Dive
9 months ago

Del Real favors 'Abuela Intelligence' over AI in first brand campaign

Del Real Foods emphasizes authenticity and connection in advertising with its 'Abuela Intelligence' campaign.
more#advertising
fromBlavity News & Entertainment
6 months ago

Black-Owned Advertising Agencies - Blavity

Black-owned advertising agencies are reshaping the industry from the inside out, using creativity as a form of resistance, visibility, and power. These firms are rewriting the rules of who gets heard - and how.
Marketing
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