Cody Barbo, CEO of Trust and Will, actively investigates how AI assistants rank his company among online will setup services. He refers to this practice as 'search everywhere optimization', highlighting the need for businesses to adapt to the rise of AI-driven inquiries. As AI tools become common among consumers, founders suggest developing long-form content to enhance SEO strategies tailored for these platforms. Trust and Will invests in educational materials and studies to boost its visibility in AI-generated content, focusing on how these strategies can provide competitive advantages in the evolving market.
Founders agree that finding the SEO equivalent for AI is the future of marketing, as more consumers take their queries to AI agents instead of search engines.
Trust and Will has put so much emphasis on educational content on its website, publishing regular articles by industry experts and conducting a 10,000-person study in January.
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