"According to Very Good Security, during Cyber Week 2025, one in five orders involved an agent, representing roughly $70 billion in gross merchandise value."
"Morgan Stanley estimates that agentic shoppers could represent $190 billion to $385 billion in U.S. e-commerce spending by 2030, capturing 10 to 20 percent of total online retail market share."
"OpenAI launched its App Directory in December 2025, and it now hosts 200+ apps that live directly inside your conversations, transforming the way consumers shop."
"The apps already available span nearly every category of daily life, indicating that this new storefront is essential for brands to engage with consumers effectively."
The launch of the ChatGPT App Directory has revolutionized online shopping by allowing users to interact with various apps directly within conversations. During Cyber Week 2025, one in five orders involved an agent, indicating a significant shift in consumer behavior. Morgan Stanley predicts that agentic shoppers could account for $190 billion to $385 billion in U.S. e-commerce spending by 2030. Brands must adapt to this new landscape, ensuring their presence in these integrated platforms to remain competitive.
Read at Forbes
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