"Coming out of the COVID pandemic, we've seen our clients re-arbitrage value across all media investments. Advertisers are looking at things differently - there are now more platforms and players in different places across the advertising universe."
"What excites me is that DOOH, and in particular, video, is rising to meet that need, as seen by growing advertiser demand. There is an increasing recognition of the value of DOOH, particularly the flexibility and creativity offered by video."
"With each screen being addressable, DOOH has grown into a medium that speaks the language that digital media and CTV has been speaking since its inception. The evolution of DOOH platforms and networks offers buyers the best of all media."
"Simply put, consider DOOH as digital media. Digital media at one time was display and search; we then a..."
The OOH industry is experiencing a shift as advertisers reassess media investments post-COVID. There is a growing demand for Digital Out-Of-Home (DOOH) advertising, particularly video, as it offers flexibility and creativity. Advertisers are focusing on reaching audiences effectively, prioritizing platforms that deliver measurable actions. DOOH combines the targeting of digital media with the scale and context of traditional OOH, making it an attractive option for brands looking to engage consumers in real-world settings.
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