"“We ran a pilot just to make sure everything worked well, and that has been going well,” said Yang Han, co-founder and CTO. “So we're actually releasing it wide this week - it's broadly open on our platform for all our customers.”"
"That customer base runs to around 1,000 advertisers, with no minimum spend required. It follows OpenAI's own decision to drop its spend threshold when it opened its ads manager to all applicable advertisers in the U.S. By removing the same barrier, StackAdapt is betting it can get more of its existing advertisers to test and eventually scale on the platform."
"“If you only want to run on ChatGPT in isolation, by all means it makes sense to go direct,” he said. “But advertisers with meaningful budgets are never going to be executing in one silo.”"
"Criteo, which became OpenAI's first ad tech partner earlier this year, reported more than 1,000 brands now live on ChatGPT through its platform with traffic converting at roughly one and a half times the rate of other referral channels."
StackAdapt is expanding access to ChatGPT ads to all advertisers on its platform. The demand side platform previously ran a closed beta with a small group of clients to confirm the product worked well before scaling. The release is broadly open this week and applies to a customer base of about 1,000 advertisers with no minimum spend requirement. The move follows OpenAI’s decision to remove a spend threshold for its ads manager in the U.S. StackAdapt expects advertisers to test ChatGPT performance while using its broader tools for audiences, measurement, creative, and unified reporting across channels. Industry partners view ChatGPT as a new channel rather than a replacement to fear, with Criteo reporting over 1,000 brands live and higher conversion rates on the platform.
Read at Digiday
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