"The partnership brings LinkedIn's first-party audience signals to streaming TV inventory through Microsoft Monetize, the supply-side platform of LinkedIn parent Microsoft and a preferred partner of Amazon's demand-side platform. That means advertisers on Amazon DSP will now be able to reach B2B audiences in premium TV environments by leveraging LinkedIn's data."
"Marketers using Amazon DSP to manage full-funnel campaigns across streaming TV, display, online video and audio can now add LinkedIn targeting data - including job title, industry and seniority - drawn from the platform's 1 billion-plus members."
""B2B marketers want to reach decision‑makers where they're spending time - and streaming TV is an essential part of that mix," said David Roter, senior director, head of global agencies and video solutions at LinkedIn, in a statement. "This collaboration with Amazon DSP expands how advertisers can buy LinkedIn CTV Ads, while still reaching the buyers that matter most to deliver measurable business outcomes at scale.""
"The partnership builds on a preexisting tie-up between Amazon and Microsoft around ads. Amazon DSP last year was named the preferred transition partner for advertisers using Microsoft Invest, which the tech giant shut down this year. In addition, Microsoft Monetize is a preferred supply-side partner in the Amazon Ads Certified Supply Exchange program."
Amazon Ads and LinkedIn announced a collaboration that connects LinkedIn first-party audience signals to streaming TV inventory through Microsoft Monetize. Advertisers using Amazon DSP can reach B2B audiences in premium TV environments by leveraging LinkedIn data. LinkedIn targeting can include job title, industry, and seniority drawn from LinkedIn’s 1 billion-plus members. The partnership supports full-funnel campaign management across streaming TV, display, online video, and audio while adding LinkedIn targeting to connected TV ads. The collaboration builds on existing Amazon-Microsoft advertising ties, including Amazon DSP’s role with Microsoft Invest and Microsoft Monetize’s preferred status in the Amazon Ads Certified Supply Exchange program.
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