"In March 2026, we announced our integration with OpenAI's advertising pilot in ChatGPT, becoming the first advertising technology partner to integrate. Criteo was selected because of our ability to bring immediate scaled demand, global market reach, and a proven platform that marketers already use across channels."
"Today, OpenAI is expanding that vision with the launch of self-service ads, a meaningful step forward for the ecosystem that makes conversational AI accessible to more marketers."
"As the pilot program continues to evolve, our focus remains on three priorities: keeping the user experience central, making AI-native media additive for marketers, and continuing to learn and scale responsibly."
Criteo announced its integration with OpenAI's advertising pilot in ChatGPT, becoming the first advertising technology partner. This integration leverages Criteo's global market reach and proven platform, allowing for quick activation for marketers. OpenAI is launching self-service ads, making conversational AI more accessible. Criteo emphasizes three priorities: maintaining a central user experience, ensuring AI-native media benefits marketers, and scaling responsibly as the partnership evolves.
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