Digest: Google Offers Search Overhaul to Dodge EU DMA Fine and Pulls Out of Deal with Aussie Publishers; Apple Mulls Perplexity AI Acquisition
Briefly

Google aims to mitigate a potential fine from the EU Digital Markets Act by proposing a new search feature to ensure non-discriminatory search results. This development follows an initial charge by the European Commission regarding Google's preferential treatment of its services. Concurrently, Google has exited its payment agreement with a consortium of Australian publishers, further complicating ongoing financial and contractual negotiations. Meanwhile, Apple is contemplating the acquisition of AI firm Perplexity AI while confronted with a lawsuit from shareholders concerning its AI strategy disclosures, underscoring the intense scrutiny on tech companies regarding transparency and compliance.
Google's proposal includes a new vertical search service (VSS) to provide unbiased search results in response to EU regulatory scrutiny, potentially avoiding hefty fines.
After being charged for breaching the Digital Markets Act, Google's plan aims to enhance objectivity in its search results, responding to EU's demand for fair practices.
The deal with Australian publishers was restructured, which leads to uncertainty over ongoing payments as Google navigates its regulatory responsibilities and negotiations with publishers.
Simultaneously, Apple explores acquiring Perplexity AI while facing shareholder lawsuits regarding transparency in AI-related communications, highlighting the tech industry’s complex landscape.
Read at Exchangewire
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