Andre Le Masurier, Skyscanner's global head of brand and creative, has transformed the brand since 2021 by fostering in-house creativity and emphasizing strategic brand investments. With a creative team now comprising designers, writers, and motion designers, the focus has shifted from production-oriented tasks to a more strategic approach. Le Masurier aims to enhance brand efficiency and effectiveness through a blend of above-the-line advertising and social media strategies, leveraging partnerships with creators to ensure the social strategy aligns with the overarching brand strategy.
"When Le Masurier started at Skyscanner in 2021, there wasn't a ton of belief in brand and brand investment..."
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