At the Cannes Lions International Festival of Creativity, leaders in advertising assert that the death of the industry due to AI is overstated. Conversations have shifted from viewing AI as a novelty to integrating it practically. Executives, including those from Day One Agency and the Weber Shandwick Collective, discussed using generative AI for creative processes and consumer understanding, while still valuing the crucial human element in advertising. There is a consensus that AI can enhance creativity and effectiveness in marketing.
In 2023, 'AI' were the two most-used letters at Cannes. We've moved beyond the hype into implementation, with a more grounded understanding of both the potential and limitations.
The good news is AI is not going to kill advertising; it's a tool that will help—not replace—the human touch.
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