Gumshoe, a Seattle startup, has secured $2 million in pre-seed funding primarily to help marketers navigate AI-powered search engines like ChatGPT and Claude. The funding round was led by Pioneer Square Labs and included various investors, like Ari Paparo, notable in the ad tech space. Gumshoe's innovative technology generates simulated conversations with AI models to analyze brand visibility and competitors. The company promotes the concept of 'share of LLM,' shifting the focus from traditional SEO metrics. CEO Todd Sawicki emphasized the necessity of adopting strategies that prioritize accuracy in the evolving AI landscape.
Gumshoe's core technology generates thousands of simulated conversations with leading AI models, including OpenAI's ChatGPT and Anthropic's Claude.
Understanding this new paradigm is becoming mission-critical for marketers as AI search favors accuracy over trend.
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