"StackAdapt is enabling advertisers to test and learn in an early-stage environment and provide feedback to help shape this new ad channel as it continues to evolve. Unlike traditional awareness or lower-funnel performance channels, ads in ChatGPT are clearly labelled and separated from responses, and are shown based on the context of a user's conversation."
"By engaging people during AI-powered research flows, advertisers can extend their programmatic strategies into high-intent moments. As ChatGPT becomes a starting point for product discovery, advertisers are beginning to explore ads as a complementary discovery channel."
StackAdapt offers advertisers the ability to place ads in ChatGPT, allowing them to reach customers during their exploration and comparison phases. This capability aligns messaging with real-time conversational context, influencing decision-making early in the discovery process. Advertisers can test and learn in this evolving ad channel, which is distinct from traditional channels due to its clear labeling and contextual relevance. StackAdapt provides vertical specialization, cross-channel orchestration, managed services, and brand safety controls to enhance advertising effectiveness.
Read at Exchangewire
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