The article highlights significant declines in digital advertising for Temu and Shein, which both recorded 0% ad impressions on Google Shopping as they ceased spending on the platform in April. Data from Sensor Tower shows that Temu experienced a staggering 52% drop in daily active users, while Shein's user activity decreased by 25% from March to May. Additionally, the impact of tariffs on international trade is evident in the earnings of PDD, Temu's parent company, which did not meet growth projections due to these external pressures. The findings illustrate the ripple effects tariffs can have across various industries.
In April, both Temu and Shein halted their Google Shopping ad spend, leading to a complete drop in ad impressions and a notable decrease in daily active users.
According to Sensor Tower, Temu's daily active users plummeted by 52%, while Shein's saw a 25% decline in May compared to the previous month's figures.
The earnings report of Temu's parent company PDD highlighted that tariffs have negatively impacted their growth trajectory, falling short of initial estimates.
Industries need to recognize the broader implications of tariffs, as demonstrated by diminished ad impressions, influencing not only retail but also digital marketing strategies overall.
Collection
[
|
...
]