As the digital marketing landscape evolves, companies are moving from traditional SEO tactics to strategies that optimize for large language models (LLMs) such as ChatGPT. By early 2024, Perplexity AI garnered significant monthly users, highlighting the rise of LLM-powered search. Marketers are advised to adapt their content to ensure accessibility for AI crawlers, prioritize language that aligns with conversational queries, and establish authority through quality information. Overall, the recommendations emphasize semantic SEO and leveraging real-time, fact-based content to thrive in this new era of digital search.
"LLM-powered search is changing the marketing landscape – companies now seek to be featured in AI-driven platforms like ChatGPT rather than just focusing on traditional SEO metrics."
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