WhatsApp, with around three billion active users, will soon introduce advertisements in its "status" section, diverging from its previous ad-free commitment. The change aligns WhatsApp with Meta's other platforms, seeking to boost revenue streams since its acquisition in 2014. While ads won't interrupt personal chats, businesses can promote channels and charge for premium content, with WhatsApp taking a 10% commission. The move comes amid scrutiny over a new AI feature, and WhatsApp reassures users about the privacy of their messages, stating that end-to-end encryption will remain intact, though some metadata will be shareable with advertisers.
WhatsApp said businesses operating "channels" on the platform will now be able to promote content in the updates tab, which also includes statuses.
The app will, however, share limited user metadata with advertisers, including a person's location, language, channels followed, and how they interact with ads.
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