"A DSP, an SSP, an agency and a publisher walk into a room. Believe it or not, that isn't the lead-in to a bad joke. It's the model used by Medialive, a new AI startup that brings media buyers, sellers and vendors together to collaborate directly in a shared (digital) space. Joe Prusz, former CRO of Magnite, recently joined the company as CEO and co-founder."
"Talk to me Medialive's goal is to make the entire media buying process "as easy as a conversation," said Prusz. There has always been a communication gap between buyers, sellers and vendors, he said. Medialive brings them together into one "room" where they can communicate about a specific campaign brief. Whoever is launching a campaign, be it an agency or an individual advertiser, can invite participants into the room, including DSPs, SSPs and all of the publishers included in the brief."
Medialive creates shared digital "rooms" where agencies, advertisers, DSPs, SSPs and publishers collaborate on specific campaign briefs with synchronized access to the same information. Each campaign owner can invite participants and publishers can use separate chatrooms to protect proprietary tools and sensitive data. The platform aggregates campaign data from relevant APIs, agents, DSPs and SSPs and applies AI to inspect setup and surface issues. The interface resembles Slack or WhatsApp for media buying, supports negotiation and emojis, and aims to reduce communication overhead, errors and time-to-fix across the media-buying workflow.
Read at AdExchanger
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