Mark Emond, CEO of Demand Spring, suggests that marketers currently in transition should view this as an opportunity to invest in AI skills. Many talented marketers are reassessing their career paths and face a blend of reflection and restlessness. Emond emphasizes that AI is not a threat, but a tool that can enhance productivity and creativity in marketing roles. He encourages professionals to adopt a positive mindset about AI and build a personal tech stack to leverage its capabilities for future opportunities.
Start viewing AI not as a replacement but as your unfair advantage. It's a force multiplier. It can handle the repetitive tasks that drain your time.
Many marketers I speak with are curious about AI but view it as intimidating or threatening. But the professionals who lean in now will have an advantage.
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