Hollywood's new obsession is a twist on the classic soap opera
Briefly

Mini-drama apps, initially popular in Asia, have gained significant traction in the US, attracting the interest of Hollywood studios looking for new content avenues. These apps present engaging, bite-sized episodes tailored for mobile viewing, with offerings that range from melodramas to fantasy narratives. Notable players like ReelShort and DramaBox have emerged, prompting studios like Lionsgate to explore opportunities in this burgeoning market. As traditional TV budgets shift towards sports, producers are seeking affordable entertainment alternatives, positioning mini-dramas as an innovative solution to engage younger audiences.
Mini-drama apps are surging in popularity in the U.S., capturing Hollywood's attention as potential low-cost alternatives to traditional shows.
The bite-sized, mobile-friendly format of mini-dramas is drawing interest from Hollywood as it promises to engage Gen Z audiences and reduce production costs.
Read at Business Insider
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