YouTube has once again been accredited by the Media Rating Council (MRC) for brand safety in in-stream ads, marking the fifth consecutive year of recognition. This accreditation assures advertisers that YouTube's ad placements meet stringent safety standards and guidelines established by the MRC and the Interactive Advertising Bureau. The MRC evaluation involved a thorough review of YouTube's AI-driven enforcement systems and human oversight processes to ensure ads run only on safe content, affirming YouTube's ongoing commitment to robust advertising policies and brand protection.
YouTube has been awarded the Media Rating Council (MRC)'s brand safety accreditation for in-stream ads for the fifth year in a row, providing assurance for advertisers.
Accreditation indicates that the Service complies with Minimum Standards for Media Rating Research, Enhanced Content Level Context and Brand Safety Guidelines, and Ad Verification Guidelines.
We've made sustained investments in policy and enforcement to ensure ads don't run alongside brand-unsafe content, demonstrating our commitment to advertiser safety.
The MRC assessed our AI-powered enforcement systems, human reviewers, and the policies that determine which videos are eligible to run ads.
Collection
[
|
...
]